Source inspiration across channels.
Add competitors, creators in your niche, and brands you admire. Bring together the different voices and interests that make your brand yours.
Don’t start from scratch. Study what’s already proven and successful.
Coconut brings your sources of inspiration and their performance into a swipe file shaped around your brand. Maris helps you understand what makes a post stand out and turn that inspiration into content of your own.
Build your swipe filePrepared product example
Curate a swipe file unique to your brand.
Adjust the mix.
Choose how much content to capture from each source. Go deeper on subjects central to your brand, and keep a smaller selection of ideas from elsewhere.
Fuel your ideas.
Ask Maris to help remix, repurpose, or adapt the examples you’ve collected. Develop an angle that fits your perspective.
Build your brand’s living context.
The sources you choose and the content you save give Maris a reference for your brand’s interests and taste. Coconut keeps that material connected in your brand space, ready for the next piece of work.
Identify the outliers.
Compare views, engagement, and Audience Multiplier to find posts worth studying. See which examples reached widely relative to the creator’s follower count.
Keep ideas where you can find them.
Organise content into collections such as Competitors, Cool people, and Watchlist. Save references for a brand pillar, an upcoming launch, or an idea you want to return to.
Stay close to the sources that matter.
Turn on updates for selected creators and receive them in Inbox. Keep up with the conversations relevant to your brand without monitoring every source yourself.
Understand what makes a post work.
Go beyond the numbers.
Open a standout post and ask Maris about its hook, structure, and angle. Explore how to adapt those choices to your brand’s perspective, then use the analysis to develop your own content.