Give agents the operations that marketing needs
Coconut’s marketing capabilities turn intent into specific operations on sources, assets, channels, and performance data. Each operation has a defined target and result, giving Maris a practical way to move work through the system.
Work with Maris
Make useful work a first-class operation
Research tools find creators, capture content, and organise selected references. Asset tools create structured documents and edit their atoms. Performance queries scan, measure, and compare saved channel observations.
These operations use the operating system’s object identities. Maris can move from a named reference to an asset, then inspect the channel versions and measurements associated with the work.
Give an edit the precision of an asset command
An asset is made of addressable text and media atoms. People and agents use the same target-aware command system to change them. Channel branches preserve independent versions while retaining their relationship to the original.
Accepted commands commit a complete version with attributable history. Supported undo, redo, and comparison give the user ways to inspect and recover the work.
Read about asset branchingTreat publication as a consequential operation
Publishing has a destination, content requirements, authority, and an outcome. The readiness gate checks the selected channel version before admitting the publication action. Scheduling, cancellation, and delivery follow their own lifecycle rules.
Observed performance then becomes available for review. Maris can query those results and help prepare another brief or draft, connecting the output of one marketing cycle to the next.